Proven techniques to unite your workforce, move from engagement to fulfillment, spark collaboration and enhance top-down communications 
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Thursday, October 17 • 10:10am - 10:45am
How to Align External and Internal Brand Perceptions for Cohesive Storytelling - PVH Corp.

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PVH is one of the most admired fashion and lifestyle companies in the world with a portfolio of iconic brands such as Calvin Klein and Tommy Hilfiger. Over the years, the team has elevated the PVH brand, most recently with the launch of “The Power of PVH.” Through the launch of this narrative, PVH is telling the story of their history, business and culture, and engaging directly with associates.

The partnership between PVH’s communications staff and its HR team emerged as an essential ingredient to establishing the company’s presence on social media and, over time, developing deploying the programs, content, and technology to put PVH’s most authentic voice -- that of its people -- to work for the brand.

You will learn how to:
  • Mobilize your employees on social networks
  • Get employees to engage with social media programs at your company
  • Discover what technologies, policies and skills are needed to get an employee social media program off of the ground
  • Ensure you are not putting your company at risk with an employee social media program

Tiffin Jernstedt, Senior Vice President of Communications
PVH Corp. (Calvin Klein and Tommy Hilfiger)

avatar for Tiffin Jernstedt

Tiffin Jernstedt

Senior Vice President of Communications, PVH Corp. (Calvin Klein and Tommy Hilfiger)
Tiffin Jernstedt is Senior Vice President of PVH Communications, where she is responsible for the implementation of a global communications strategy that connects associates of PVH businesses around the world.Prior to joining PVH, Jernstedt served as Senior Vice President of Global... Read More →

Thursday October 17, 2019 10:10am - 10:45am PDT